This was the inaugural effort during SoftwareOne’s campaign to launch the new brand look and feel and raise brand awareness and visibility to a global audience. We worked closely with the client to create a branding campaign that would help them stand out from their competitors and build a strong brand identity in the eyes of consumers.

The rollout was well received, and SoftwareOne embraced the creative approach in this video in order to leverage and set the standard for future awareness campaigns.

Fully animated anthem video to launch IBM’s Db2 database platform — for animation, we decided to leverage IBM’s illustration guidelines to create a warm, emotive, quirky visual storyline that’s a delight to watch yet clearly presents IBM’s core capabilities with cloud data.

This piece is a reflection of my passion and capabilities with concepting, visualizing and directing animation as well as the fantastic work from my team. We thoroughly enjoyed crafting this video and I think the fun we had creating it comes through in each and every frame.

BCU is at the heart of a city that is at the heart of the country. And right at the center of the exhilarating cultural, social, economic and physical changes that are transforming Birmingham for the future. This is a great story. So let’s tell it.

How to quickly build an entire end-to-end Machine Learning pipeline from data to production with drag and drop.

We wanted customers to know that cnvrg.io can reduce technical complexities in their AI workflows by automating time consuming tasks, and also give them one click access to compute resources they need to power their products, all at a reduced cost with Intel Developer Cloud. We did that by distlling the complexity into a compelling narrative backed by conceptual animation as well as weaving visual dynamics throughout the apps interface, to make it feel like a new age software, not overly corporate or enterprisey – more end user focused.

Intel has strong brand equity, trust, and credibility in the hardware space. With the launch of Intel Tiber, the objective is to expand those attributes into the software, services, and solutions space. But to do that, we must shift the perception that Intel is hardware only and tell a new story.

Campaign objectives:

> Launch strong with messaging that makes a statement, asserting Intel as a thought leader in the software, services, and solutions space, while driving the relevance of the brand as it expands into this new market.

> Use creative that connects, yet distinguishes Intel Tiber from Intel’s core branding, working to differentiate Intel Tiber in the software, services, and solutions space while attracting attention and promoting an increase in brand awareness.

The conversation about revamping the Tangible website devolved, as such conversations nearly always do, into a conversation about our identity. In 2008, the name Tangible UX made a lot of sense. It even made sense in 2020, when we launched the last iteration of our website. But while we got our start building great products, we realized a long time ago that we could more effectively serve our clients by working on the entire customer experience from end to end. To that end, we toyed with the idea of spinning the “U” around to become “Tangible CX”.

But finally, we noticed that no one, either inside or outside the agency, called us “Tangible UX.” It was always just “Tangible.” And so we decided that for our new brand to truly align with who we are, and who our clients know us to be, we would drop the UX and just move forward as Tangible.

To that end, we built a lively, inviting visual identity evocative of who we are.

It’s who we’ve been all along anyway.

Anthem video for the launch of IBM’s Power Systems. We explored a metaphor along the lines of athletic performance and competition with a character-driven story arc threaded throughout. To be at the pinnacle of your business enterprise, you need to squeeze every drop out of your potential, hone every edge. IBM Power helps you do just that. Strong visuals are used to deliver the energetic ‘punch’ of the concept. Voice Over and sound design were edited to allow for enhanced visual punctuations, and the imagery is curated to complement the script’s storyline and messaging.

This approach is about a change of mindset. Instilling a new sense of pride internally. And taking a bolder, more confident approach to telling the world about City University London's excellence and why they're different. By building on the foundation of  'This is City' a flexible look and feel was crafted to excite audiences.

This is more than a campaign. This is a brand to be reckoned with.

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IBM North America, in collaboration with CrushBank tasked our creative team to create a video that aims to showcase how integrating CrushBank's AI-driven solutions with IBM's watsonx platform can streamline data management and enhance operational efficiency.

By effortlessly blending IBM’s updated brand look and feel with effective strategy and storytelling, this video does all that and more.

Ping Identity faced an awareness challenge. Despite being a veteran player in the technology and cybersecurity market, Ping Identity did not have an established footprint in the digital space.

The Chief Identity Champion campaign helped solve Ping’s challenge. It’s mission: to make an impact in the B2B space with a memorable campaign, increase emotional resonance in the target consumer, and ultimately lead to conversion.

Our creative approach throughout the video was to champion the transformative role of data analytics in the healthcare industry, in particular, how Merative’s tools and platforms make healthcare more efficient, personalized, and impactful and most important—human centered.

The anthem itself symbolizes a new era in healthcare, one where data is no longer an obstacle but a driving force behind improved outcomes for patients and providers alike. It’s an anthem of change, hope, and progress, calling viewers to embrace the potential of healthcare analytics in reshaping the industry for the better.

The goal of Teleflex’s North American Kick-off is to execute an important company-wide meeting that aligns each Business Unit’s sales team to the 2020 strategy and tactics, delivering critical training needs and sales enablers. This year’s theme played off of the 2020 Summer Olympic Games, with an interchange of the brand’s mission and vision with those of the Tokyo Games. This influenced the development of the mark and the photographic language where the attendees themselves are the inspiration — bringing a playful new meaning to the term ‘professional athlete’ where the sales force are the olympians.

My first go at rebranding an entire university. We carried out a lot of research, and spoke to people right across the University, as well as externally, to get a full picture of who they are and what it feels like to work and study there. Judging by the creative, the picture was very positive.

d-wise is a data and life sciences technology integrator focused on the analysis, compliance, and transparency of clinical data within biopharmaceutical product development. The re-brand addressed the need to capture high-value prospects, educate on d-wise brand and solutions set and deliver to sales qualified conversations.

PURPOSE: Deliver convenience, happiness…and food. The goal of the campaign is to deliver 2,750,000 meals by the end of 2022—saving their customers a century’s worth of time every year. A tailored and personal customer experience was developed for various regions of NC that exceeded expectations. Locally curated NC food delivery for time starved individuals and families? Y’all came to the right place.

From a visual perspective, NAO was given a bold and bright identity that better reflects the impactful and influential organization they are. Headlines are bold and confident, and they're supported by imagery that displays the sheer range of areas in which their work makes an impact. Working culture shots are worked in too, to make sure the whole picture is being painted.

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Sonamba was born with a novel premise: develop the brand and positioning in tandem with the product’s development. The results put the brand at least two years ahead of its contemporaries.  Being a co-founder and chief creative officer, it was a must for me to wear several hats that played to my strengths—head of design and creative, selecting and working with the very best advertising, UX design and PR firms, being creative lead on the industrial design and user interface of the product as well as taking care of creating, managing and maintaining a cohesive brand and message.

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PURPOSE: Build a dynamic SEO training program for the Lenovo Channel Team to enable the growth of their partners. Utilizing nuts and bolts skills, the Lenovo Partner Badges and co-branded case studies, a productive model was constructed for all partners moving forward. The SEO training program will provide value to Lenovo’s partners throughout fiscal year 2019 and beyond.

The B&Q Home Improvement employer brand was designed to give more clarity and consistency. Built on plenty of research, it captures the brand's personality and purpose. And it's all based around one core message: A good home for everyone.

Mann+Hummel, a worldwide leader in filtration for 77 years, was bringing its first digital product to market, Senzit.

Challenged with shifting internal and customer expectations of technology in the filtration market, the Senzit brand needed to be positioned within the Mann+Hummel product hierarchy as well as have the space to expand into a broader digital product line.

Job: design an online magazine that's content and web-managed by the editorial staff, including one in-house art director. Make 6 people look like 60. We were able to design, code and have the beta site up and running within 3 weeks of being awarded the project. Add in a day of tutorials and beer for their staff and today you have a robust, flourishing online magazine that's now into live streaming (hello Retrofit TV!) 

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With much of its audience being under 20, UofG needed a theme of reassurance. Positioning itself as ‘theirs’ can help to foster with prospective students a sense that this is their rightful place, their welcoming next step. Clearing messaging made sure no time was wasted on waffle.

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No two people’s grooves are the same. Being in your groove means different things to everyone. So we threw open the creative direction to a whole range of moods, activities and people. It can be quiet or loud. Active or peaceful. But it’s always positive.

Frontier is growing fast. But at their core, they're still pioneers–trailblazing across the landscape of the video game industry. The challenge was to reconcile that entrepreneurial spirit with their size and stature, ensuring that their best features are put forward in an increasingly competitive market.